Tuesday, June 24, 2014

Q&A with fab'rik Franchisee Jessica Harvey

Jessica Harvey, 27, is a perfect example of the well-rounded, young female entrepreneurs that the fab’rik franchise attracts. Not only has Harvey recently celebrated the opening of her second fab’rik boutique in North Carolina; she was named one of the Top 30 Under 30 Future Business Leaders of Charlotte by Elevate Magazine in 2013, was crowned Mrs. North Carolina in 2012, served as the national spokesperson for the Angelman Syndrome Foundation, and currently sits on the board of a nonprofit called Young and Beautiful, which is geared toward empowering and educating young women.

Harvey grew up in Tallahassee, Florida and relocated to South Carolina for college. She received a track and field scholarship for Clemson University and was a heptathlete during her time there. After graduating with a major in marketing, Harvey traveled the east coast alongside her professional baseball playing husband, Kris Harvey. During this time she had various side jobs to keep busy; she was a personal trainer, a model, and was even part of the 2007 WWE Diva Search.

Once the Harvey’s decided to start a family they made permanent roots in Catawba, NC where Jessica started a career in Business Development.  They had their first daughter in 2010 and joined the fab’rik franchise the next year.  Their second daughter arrived just months before the opening of their second store. 

How did you first hear about fab’rik?
I went to the same high school as the owner of the fab’rik boutique in Savannah, Bree. Bree also went to college with the owner of the fab’rik in East Cobb, so I knew her as well.  The three of us got together at a mutual friend’s baby shower in early 2011 and I finally visited the store in person. I went and thought I would buy something to be polite and assumed it would be pricey, but I was blown away by how affordable everything was.

Why did you choose an opportunity with the brand?
My husband and I had been thinking about starting our own business, especially with baseball being a perishable career. We liked the idea of a franchise because it was a proven business model, and after learning that fab’rik was a franchise, in addition to the fact that I had two friends already in it, we decided to join the brand.

I also loved the idea that so many of the women who owned the stores were very successful women in their own careers. It was an elite group to be a part of, and there were many inspiring people I could learn from. Seeing that it was possible for me to be a store owner and still have my own career in a separate field was amazing.

What are your development plans and long term goals with fab’rik?
My original plan when I began franchising was to open three boutiques.

Are you involved with any charities or complete any community outreach?
As a family the organization we support is the Angelman Syndrome Foundation, because of my sister-in-law. I had the opportunity to serve as the spokesperson during my reign as Mrs. North Carolina. I currently sit on the board for Young and Beautiful, a local organization that supports confidence building in young girls.  I also serve on the first Franchise Advisory Council for fab’rik.

For more information or to learn about franchise opportunities to own a fab’rik, visit www.fabrikstyle.com/franchise.    

Wednesday, June 18, 2014

fab'rik in Panama City News Herald

The business profile in the Panama City News Herald talks about what fabrik offers the community and why Kristen Cress, owner of fab'rik in Pier Park in Panama City Beach, Fla., loves the work that she does. 

Business service provided: The mission of fab’rik is to “deliver high style with heart, no attitude or sticker shock,” and become the #1 high-end boutique without the high-end price in the country. fab’rik offers a wide variety of women’s clothing and accessories, with all items priced at $100 or less, except for the brand’s extensive designer denim collection. By carrying a limited quantity of each item, fab’rik celebrates its customers’ unique sense of style. Customers can receive personal attention and recommendations from the in-store stylists, or even shop fab’rik online.
Years in business: three months
How did you get into this business? I majored in fashion merchandising and took part in a fashion internship in New York before opening my own clothing store in Mississippi in 2006. After relocating to Atlanta for work, fab’rik became my go-to shopping destination. One day I saw a news feature about “Women of Atlanta” that focused on fab’rik’s founder and CEO, Dana Spinola, and after learning that fab’rik was a franchise, I made it my mission to open my favorite store in my dream location.
See the full article here. 

Wednesday, June 11, 2014

Free Fab’rik Offers Clothing and an Attitude Boost

By Shelia Poole - The Atlanta Journal-Constitution

The article, which includes a great photo in free fab’rik boutique, focuses on the mission behind the free fab’rik program. This article also looks at how fab'rik CEO and Founder Dana Spinola started the charity and her vision for the programs. Find out how one free fab'rik shopper, Tiffany Whitehead, utilizes free fab'rik to prepare for a job interview and help boost her spirits.

Photo from The Atlanta Journal-Constitution. Dana Spinola, CEO and founder of Fab’rik and Free Fab’rik, and Free Fab’rik manager Rachel Large work in the community boutique in Midtown.

You can read the full article here.

Tuesday, June 3, 2014

5 Easy Looks for Summer

Easy, effortless, chic and feminine are the key words this season. And fab’rik has what you need to be on trend.

Our fab'rik Lake Norman Store Manager, Brittany Payne, shares five great day and night outfits that will have you looking and feeling your best this summer on Charlotte Today

Don't  let price stand in your way of having a stylish summer. As always, all fab'rik items are under $100 with the exception of our premium denim. 

This segment was featured on Charlotte Today on May 28, 2014. Watch now and see what to wear all summer long.