Showing posts with label fab'rik. Show all posts
Showing posts with label fab'rik. Show all posts

Thursday, October 2, 2014

Asher by fab'rik | Fall 2014


 






FALL 2014 | RECKLESS ABANDON


Cold weather is just around the corner, and the excitement is building with every chunky knit and plaid print that we pull out of the box at fab'rik. Our true guilty pleasure, though? The Asher fall collection. And it just hit stores.

We've been daydreaming about this collection since we discovered the theme: Reckless Abandon.  Think whimsical wanderlust for a rugged, southwestern backdrop.  Who doesn't love breezy bodies and earthy prints?  Yep, we're sold. 

 


































Wednesday, September 24, 2014

National Business Women's Day: Fabulous fab'rik Women

We love celebrating exceptional women in our community!  In honor of National Business Women's Day, we are highlighting a few fab'rik women who give meaning to the phrase #girlboss.  Follow us as we feature fearless women and their stories this week!

CAROLINE LOFTIN
OWNER. ATTORNEY. MOM.

It has always been my dream to open a clothing store, and in April 2012, my dream finally became a reality. Born and raised in Athens, Georgia, I graduated from the University of Virginia with a B.A. degree in History and received my J.D. from the University of Georgia School of Law. After graduating from law school, I moved to Atlanta and joined King & Spalding LLP where I am currently a counsel on the Finance team focusing primarily on municipal securities transactions representing nonprofit corporations such as healthcare and higher education clients. When I went on a mission trip to Haiti in June 2010, I met and became great friends with Dana Spinola, who is the President and CEO of fab'rik. After returning from Haiti, I worked with Dana to form fab’rik’s charity free fab'rik (a 501(c)(3) organization that organizes free shopping sprees for deserving teens and moms in need). In the Fall of 2011, Dana and I just knew that it was time for me to open a fab'rik in my hometown, and fab'rik Athens opened its doors on April 26, 2012 with the assistance of my incredible manager and friend Melissa McGill.  I was absolutely thrilled and honored to introduce fab’rik’s unique shopping “experience” to the Athens retail fashion industry.


Since I opened fab’rik, I moved back to Athens, got married and had a baby girl named Olivia.  I can honestly say that I have never been this happy in my entire life. My life is so full of blessings, and I am so thankful for my family and all of the love that my husband, my two stepsons and my daughter bring me.  So now my days are pretty full with being a wife, a mom, a stepmom, an owner at fab’rik, and an attorney with King & Spalding.  Some days are definitely easier than others, but I would not have it any other way. Along with my love for my family, my love for fab’rik grows deeper and stronger every day.  I truly am so grateful and humbled to be a part of the fab’rik family and to learn from these incredible women and men at fab’rik.  I cannot imagine my life now without fab’rik, and I look forward to opening my second (and possibly third) fab’rik in Charleston in the near future.

WALK IN HER SHOES
My style has definitely changed over the years from black or dark blue business suits with heels and scarves to sophisticated outfits with unique accessories. I love wearing the latest trend in skinny jeans, tall boots or pumps with a flowy, fun, colorful top.  I like spicing up an everyday look to make it look creative and original but always classy.

CAROLINE'S PICKS


Tuesday, September 23, 2014

National Business Women's Day: Fabulous fab'rik Women

We love celebrating exceptional women in our community!  In honor of National Business Women's Day, we are highlighting a few fab'rik women who give meaning to the phrase #girlboss.  Follow us as we feature fearless women and their stories this week!

MEREDITH EBLE
FROM STYLIST TO STORE OWNER


I graduated from Valdosta State University in the summer of 2007 and moved to the "big" city of Atlanta thinking that I would walk right into Corporate America, land a job and become a successful business woman in a matter of NO time.... WRONG.  Post graduation, job hunting and trying to find an entry level position proved to be more difficult than I could have ever imagined. While waiting on a dream job, a friend recommended that I look in to working at this cute boutique downtown. I had no other leads at the time, so I thought, why not? (Ramen noodles were starting to get old.) I submitted my resume along with the reasons why I would be perfect for the company, including franchising in the future as a dream of mine. (That might have been a slight fudge. I NEVER thought I could actually own my own franchise!) I interviewed with one manager, followed up with a second and was then hired as a part time stylist with another! I will never forget my first day at fab'rik Forum. I can still remember my outfit:  a very business casual look, accessorized with terrible shoes and your standard sorority girl pearls. After a short time as a part timer I quickly moved into full time, solidifying that I LOVE this industry and this company. Seven months passed and a management position opened up, I had no idea that I would have qualified at that point, but Ally, my manager, (now the fab'rik Operations Manager) believed in me enough to help push me in to the roll, and Dana (CEO) gave me a chance to run one of her fab'rik babies. Looking back I now know what an honor it was that they both believed in me with no management experience and very little time in the retail industry to take on this responsibility. 

I managed fab'rik City Walk for almost 4 years - the first couple years during a recession - so the days of my retail career were not always glitter and champagne. (Let's face it, glitter and champagne are two of my favorite things.) It took long days of calling customers, hustling in the community trying to create foot traffic and lots of tears. I'm not afraid to admit the hard times because we came out of it as a company, and I came out of it a stronger, more resilient person. Those days and having Dana as a mentor helped mold me in to the go-getting business owner that I am today! In early 2011, a franchise opportunity opened up in my community with the redevelopment of a well known shopping center, I stumbled into a conversation with the leasing agent, and the idea sparked for the first fab'rik franchise in Atlanta! After a few convincing conversations with the fab'rik franchise, we started this new journey to open fab'rik East Cobb! In August 2011, fab'rik East Cobb was born. It has been every bit amazing, crazy, awesome and exhausting! I have loved this journey so much that I will be opening my second location, fab'rik AVALON, in October 2014! fab'rik has been a dream come true and a company that will forever be a huge piece of my heart. 

WALK IN HER SHOES
My style has definitely morphed from that business casual, sorority girl to a somewhat edgy, boho chic that likes to test the waters with the seasons latest trends. while I love graphic tees with comfy jeans with layered accessories there is something to be said for the way I feel in a flirty skirt or dress. i love a twist on the classics and tend to add a little flare with the jewels and shoes! 

MERE'S PICKS
35 MM Sasha Top, $68 (http://shop.fabrikstyle.com/collections/tops/products/35-mm-sasha-top)
Ombre Jersey Knit Vest, $54 (http://shop.fabrikstyle.com/collections/tops/products/fabrik-ombre-jersey-knit-vest)
Hudson Collins Skinny, $198 (http://shop.fabrikstyle.com/collections/jeans/products/hudson-collins-skinny-in-propaganda-denim)
Carlton Snakeskin Maxi Dress, $98 (http://shop.fabrikstyle.com/collections/dresses-1/products/buddy-love-carlton-snake-maxi-dress)
Perforated Ankle Bootie, $46 (http://shop.fabrikstyle.com/collections/shoes/products/perforated-ankle-bootie-taupe)



Monday, September 22, 2014

National Business Women's Day: Fabulous fab'rik Women

We love celebrating exceptional women in our community!  In honor of National Business Women's Day, we are highlighting a few fab'rik women who give meaning to the phrase #girlboss.  Follow us as we feature fearless women and their stories this week!



JULIE MYERS
FROM STYLIST TO STORE OWNER

My love for fashion started at a young age. My mother would take me shopping with her as a young girl from as far back as I could remember. I would pull sweaters off shelves and re fold them as my mom would shop and try on clothes. The sales associates loved me! As I journeyed through college and began my search for #whyamihere? I knew that fashion would always find it's place somewhere in my future.

As I entered the work force, eager and ready to get my #girlboss on, I worked my corporate job Monday - Friday and work as a stylist at Club Monaco because I was bored... and crazy. I worked with Club Monaco for 6 years while simultaneously working my regular 9-5 and realized that I looked forward to going to work on Saturday more than Monday. I knew then that I needed to find a way to make this profitable and my career.
This epiphany lead me to join the management team at fab'rik. I knew that I wanted to own my own boutique and build my own empire, but as a self admitted obsessive compulsive and control freak, I had to know all the ins and outs of the business before taking the leap. I have managed the Buckhead store for a little over a year now and it was the best decision I have ever made. I became a sponge and soaked in every bit of information and process that I could. I wanted to know it all and I learned it all and then some. In addition to gaining knowledge, I gained a fab'rik family.
I am so blessed to now be in the position to bring what I have learned and loved back to the start. I am now opening a store where I once shopped with my mother and dreamed of owning a boutique. If you love what you do, you will never work a day in your life.

WALK IN HER SHOES
My perfect outfit would be a great basic top with a little flair (a front train, gold buttons, anything that gives the ordinary a pretty twist), a fur vest (because this is my fall staple), leather shorts (leather shorts automatically give an outfit an edge), heeled booties (because my mom says that I have bad posture and heels always make me stand up straight), topped off with a hat... a great fall hat. All of this combined create a boho chic look that is me and guides me from a business lunch with my style idol Victoria Beckham in NYC to drinks with friends and dinner with my husband.   

JULIE'S PICKS

Tuesday, June 24, 2014

Q&A with fab'rik Franchisee Jessica Harvey

Jessica Harvey, 27, is a perfect example of the well-rounded, young female entrepreneurs that the fab’rik franchise attracts. Not only has Harvey recently celebrated the opening of her second fab’rik boutique in North Carolina; she was named one of the Top 30 Under 30 Future Business Leaders of Charlotte by Elevate Magazine in 2013, was crowned Mrs. North Carolina in 2012, served as the national spokesperson for the Angelman Syndrome Foundation, and currently sits on the board of a nonprofit called Young and Beautiful, which is geared toward empowering and educating young women.

Harvey grew up in Tallahassee, Florida and relocated to South Carolina for college. She received a track and field scholarship for Clemson University and was a heptathlete during her time there. After graduating with a major in marketing, Harvey traveled the east coast alongside her professional baseball playing husband, Kris Harvey. During this time she had various side jobs to keep busy; she was a personal trainer, a model, and was even part of the 2007 WWE Diva Search.

Once the Harvey’s decided to start a family they made permanent roots in Catawba, NC where Jessica started a career in Business Development.  They had their first daughter in 2010 and joined the fab’rik franchise the next year.  Their second daughter arrived just months before the opening of their second store. 

How did you first hear about fab’rik?
I went to the same high school as the owner of the fab’rik boutique in Savannah, Bree. Bree also went to college with the owner of the fab’rik in East Cobb, so I knew her as well.  The three of us got together at a mutual friend’s baby shower in early 2011 and I finally visited the store in person. I went and thought I would buy something to be polite and assumed it would be pricey, but I was blown away by how affordable everything was.

Why did you choose an opportunity with the brand?
My husband and I had been thinking about starting our own business, especially with baseball being a perishable career. We liked the idea of a franchise because it was a proven business model, and after learning that fab’rik was a franchise, in addition to the fact that I had two friends already in it, we decided to join the brand.

I also loved the idea that so many of the women who owned the stores were very successful women in their own careers. It was an elite group to be a part of, and there were many inspiring people I could learn from. Seeing that it was possible for me to be a store owner and still have my own career in a separate field was amazing.

What are your development plans and long term goals with fab’rik?
My original plan when I began franchising was to open three boutiques.

Are you involved with any charities or complete any community outreach?
As a family the organization we support is the Angelman Syndrome Foundation, because of my sister-in-law. I had the opportunity to serve as the spokesperson during my reign as Mrs. North Carolina. I currently sit on the board for Young and Beautiful, a local organization that supports confidence building in young girls.  I also serve on the first Franchise Advisory Council for fab’rik.


For more information or to learn about franchise opportunities to own a fab’rik, visit www.fabrikstyle.com/franchise.    

Wednesday, June 18, 2014

fab'rik in Panama City News Herald

The business profile in the Panama City News Herald talks about what fabrik offers the community and why Kristen Cress, owner of fab'rik in Pier Park in Panama City Beach, Fla., loves the work that she does. 


Business service provided: The mission of fab’rik is to “deliver high style with heart, no attitude or sticker shock,” and become the #1 high-end boutique without the high-end price in the country. fab’rik offers a wide variety of women’s clothing and accessories, with all items priced at $100 or less, except for the brand’s extensive designer denim collection. By carrying a limited quantity of each item, fab’rik celebrates its customers’ unique sense of style. Customers can receive personal attention and recommendations from the in-store stylists, or even shop fab’rik online.
Years in business: three months
How did you get into this business? I majored in fashion merchandising and took part in a fashion internship in New York before opening my own clothing store in Mississippi in 2006. After relocating to Atlanta for work, fab’rik became my go-to shopping destination. One day I saw a news feature about “Women of Atlanta” that focused on fab’rik’s founder and CEO, Dana Spinola, and after learning that fab’rik was a franchise, I made it my mission to open my favorite store in my dream location.
See the full article here. 

Tuesday, June 3, 2014

5 Easy Looks for Summer

Easy, effortless, chic and feminine are the key words this season. And fab’rik has what you need to be on trend.

Our fab'rik Lake Norman Store Manager, Brittany Payne, shares five great day and night outfits that will have you looking and feeling your best this summer on Charlotte Today

Don't  let price stand in your way of having a stylish summer. As always, all fab'rik items are under $100 with the exception of our premium denim. 




This segment was featured on Charlotte Today on May 28, 2014. Watch now and see what to wear all summer long. 

Thursday, May 22, 2014

5 Reasons To Attend free fab’rik Charity Fashion Event


Set your calendars, because the third annual free fab’rikCharity Fashion Event is coming up on June 5th at the AmericasMart and you do not want to miss out.

free fab’rik is a non-profit organization that’s mission is to restore dignity and hope to young ladies who have lost theirs. All of the proceeds from the charity fashion event go to helping young women in need with free shopping sprees, opening more free fab’rik stores, supporting the mentorship program and helping secure job placement after finishing the program.

Here are five reasons why you must buy your tickets today!

Reason #1: It’s a great cause to support.
The charity fashion event on June 5, 2014, is a night filled with fashion, philanthropy and fun! You will see great clothes, hear the stories behind the amazing and inspiring free fab’rik ladies, and see them walk the runway in the show. Their walk will celebrate the completion of the 6-month program.

Reason #2: Like we said, it’s a night of fashion.
One thing that brings the fab’rik community together is celebrating fantastic style, clothes and perhaps, having a few cocktails. Check out the latest looks from fab’rik’s Asher Collection on the runway. There will be a fab’rik lounge open to shop the looks you love that night. Additionally, a $25 donation will give you access to the Jewelry wall which features hundreds of statement necklaces to choose from.

Reason #3: A perfect excuse for a GNO (Girls Night Out).
The free fab’rik Charity Fashion Event is the perfect excuse to get dressed up at AmericasMart Atlanta and enjoy a night of fun. Not to mention, a perfect company team building night… Purchase the World Traveler package for $1000 and you will receive a VIP table for 10, a luxe gift bag and fab’rik discount cards and AmericasMart passes. Other ticket levels include the Jet Setter for $100 and the Road Tripper for a $50 ticket.


Reason #4: You could win big!
And by big, we mean BIG.

Purchase a $100 raffle ticket and be entered for a chance to win a franchise fee ($35,000) on own a fab’rik boutique!  You don’t have to be present to win the raffle drawing.

Or, purchase a raffle ticket at the event for $20 and be entered to win a $2,000 shopping spree at fab’rik! Just imagine all of the clothing possibilities.  

Reason #5: Be the first to know about an exclusive fab’rik reveal.

During the free fab’rik Charity Fashion Event, we will be making an exciting fab’rik reveal. Be the first to know. Trust us, this is too good to miss out.  

Wednesday, March 12, 2014

ASHER by fab'rik | Spring 2014

Have you shopped our new Asher collection yet?  Check out this video to see how we styled the spring collection. 



Effortless and innovative.  Asher’s fresh perspective and overall coolness commands attention. Striking garments and straightforward styling make a lasting impression.

You can shop Asher online here

Thank you for stopping by today fab'rik addicts! Don't forget to keep up with all our latest news on our twitter, instagram and facebook accounts. 

Monday, March 10, 2014

Asher by fab'rik


In case you haven’t heard by now lovelies, we have created a new collection of our very own, available  only at fab’rik. The collection is a combination of statement making pieces like the Collier Shorts and Harrison pants below, as well as universally flattering and versatile basics, like our Mere top. It is the best of both worlds.



Since our launch last Friday, these 3 pieces have been some of the fab’rik addict favorites.  Confession: I’ve already picked up the leopard shorts and worn them twice.

Make sure to use #Asherbyfabrik on social media! And tweet me your favorites!

Can’t wait to see what you end up going home with!!

You can also shop the full collection online here.

Thank you for stopping by today. Xo

Wednesday, September 4, 2013

From Purpose to Passion...

The fab'rik mission statement is simple: High Style with Heart, No Attitude or Sticker Shock.

In our boutiques, we pride ourselves on offering first class customer service to each and every customer. We want to have the cutest, trendiest clothes you can find, all under $100. We want to make sure each shopper leaves the store feeling a little more beautiful than when she walked in.

Outside of the store is where we let our hearts shine.  In 2009, fab'rik CEO Dana Spinola teamed up with a friend, Kim Bartlett, to start our free fab'rik charity.  free fab'rik offers young women the opportunity to shop in a boutique setting without the pressure of a price tag, all while being surrounded by positive influences and fun mentor relationships with the volunteers who help out at the free sprees.

While the charity was immediately a smashing success, Dana wanted to do more.  In January 2013, a group from the fab'rik management team went to visit the village of Karagoto, Kenya and forged lifelong friendships with the women in their local knitting facility.  We brought back their scarves to sell in our stores and plan on returning annually to help out in their incredible community.

We're not stopping there though, and we couldn't be thrilled to share the next chapter of fab'rik with our fab'rik addicts, family, and supporters.  Coming this October, the former fab'rik Midtown store will become the first ever free fab'rik Community Boutique.  This boutique will have donated clothing from the community for sale, with all profits going back into the free fab'rik organization. In addition, the Community Boutique will be used as a gathering place for the free sprees that free fab'rik started with, small group meetings, community dinners, and speakers for the ladies in the mentorship program.

Read this letter from our CEO for a little more info...


Our community boutique’s mission is to restore dignity, confidence and hope to young ladies who have lost theirs by helping them discover God’s will for their lives through mentorship programs, job opportunities and free shopping sprees.

And now, fab'rik family, we need your help! We are hiring not only a Community Boutique manager, but are looking for strong women with exceptional values and huge hearts to volunteer as mentors for the incredible young women who will be benefiting from the program.  The free fab’rik volunteer mentor is a caring, responsible, adult woman who serves as a trusted friend and guide to one mentorship participant. Her role is to encourage, support and advise the mentee to make positive life choices and to help provide guidance for the mentee to grow personally, professionally and spiritually.

If you are interested in contributing to the next chapter of fab'rik, we want to hear from you! We are accepting clothing donations at all fab'rik locations.  If you are interested in making a monetary donation, check out the free fab'rik website.

If you would like to apply for the Boutique Manager or Mentor positions, please send an email to dana@fabrikatlanta.com with your interests! Thank you in advance for helping so many dreams come true.

Monday, August 12, 2013

The fab'rik Guide to Game Day

   Hi guys! I'm Caroline, the fab'rik Savannah store manager and blogger over at ladylikelace.com. I'm super pumped about sharing a fun and simple guide to game day! With football season around the corner and as the daughter of a former football coach and sister to a football player, this post is near to my heart! Mostly because, I get it, in the south football season is a BIG deal, the biggest deal and I'm here to help you answer that dreaded question, "What should I wear to the game?" Every girl needs the perfect game day outfit to feel beautiful and to cheer on your team with confidence, and fab'rik is the perfect place to find that! Here a few guidelines and pictures to help you throughout the season:

1. Keep it simple- I'm the first one to admit that I love a complicated outfit with layers everywhere, tons of jewels, and new trends, but game day means less is more. You definitely don't want to look like you tried too hard and cute, simple pieces can always make a statement!

2.Be comfortable- This is not the time to try out your new super mini skirt or 6 inch heels. You NEED to be and look comfortable! You're going to be jumping up and down, mingling with friends, eating unhealthy, but oh so yummy food, and possibly climbing up and down bleachers! So slip on your favorite easy dress or your most comfortable pair of jeans for the days festivities!

3.Mix and match- Be sure to buy pieces that you can mix and match together and with other pieces. This will give you more options for every game without wearing the same outfit twice. Buy basics and solid colors that you can wear again.

4.Dress weather appropriate- We all know the weather during football season can be crazy! It's hot one week and can be freezing the next! Be sure to dress appropriate according to the weather. We know you're dying to wear that cute backless dress you snagged at fab'rik last week, but if it's 30 degrees out, save the dress and bundle up in your cutest game day sweater and boots!

5.It's all in the DEETS: Showing your team support is sometimes best executed in tiny increments. I love the idea of adding your schools colors in the little details of your outfit. Consider sporting your colors in your necklace, handbag, earrings, or shoes!







Thursday, July 18, 2013

fab'rik City Spotlight: AUSTIN, TX

Did you know fab'rik has 20 locations nationwide in 5 states, with several more set to open in the next year? While all fab'rik locations offer the same gorgeous merchandise and signature shopping experience, they are each unique in their own ways.  Each month on our blog, we'll give you a behind-the-scenes look at a different fab'rik Boutique, highlighting their eccentricities, customers, staff, and so much more!



This month, we chose to highlight fab'rik Austin in the great state of Texas. It's located 30 min from downtown Austin and prides itself on being a UT student’s secret shopping spot and a suburban mom’s dream. Much like the city of Austin, fab'rik Austin has lots of energy yet is laid back and comfortable. 
 
Read what else manager Rachel had to say about fab'rik Austin...
 
We really work hard to participate in community events- Austin Fashion Week, local fashion show’s and local shopping markets. We even carry local designers such as our graphic T-shirt line- T-Shirt & Jeans Girl. The art work on our walls is always changing as well with a different artist every 3-4 months.
 
 
Our team is as unique as the clothes in our store. We each have our own style with a touch of fab’rik. The Hill Country Galleria is filled with great restaurants so you can usually find us on our home turf. For special occasions we treat ourselves at downtown hot spots such as La Condessa in the 2nd street district.
 






The fab’rik Austin customer is super social and loves to go out on the town to try new restaurants or see live music. Often she is a young mom looking for the latest trends and loves to be the best dressed when out with her friends and family.


Live in the Austin area and want to check it out for yourself??
fab'rik Austin is open M-Sat. 10-8 and Sunday 12-6



 












 

Saturday, July 13, 2013

BIGGEST SALE OF THE SEASON!!

What do you get when you combine $10, $20, $30, and $40 racks, BOGO denim, and shoes for $10-20?? Simple. The fab'rik Biggest Sale of the Season! We've been working long hours to prepare and make sure this is the best sale our addicts have ever seen, and that means lots of personal styling, lots of champagne flowing, and even a few more surprises at certain locations (certain stores may or may not have cupcakes...ahem Buckhead)

Check out some of our pics so far and we hope you'll come join in the fun. The sale is going until Wednesday, July 17th at all locations but stop in ASAP so you don't miss out on your size!






Wednesday, August 1, 2012

Cheers! To 10 years! & counting!


Today is a big milestone for us! We are celebrating 10 years of fab'rik! We cannot even begin to thank you all enough for all of your continued love & support of this brand! We are forever grateful for our addicts & for the way you love fab'rik! We look forward to sharing our passions for clothing, charity & life for many years to come!!

love,
fab'rik ladies&gents